Biver

 Web3 teams don’t need theatrics; they need trust at machine speed. In that spirit, the conversation on episode 73 of “Web3 with Sam Kamani” captures how PR shifts from vanity to survivability: if your story can’t be verified, measured, and shipped across channels your users actually touch, it’s background noise. Below is a practical blueprint for PR that helps founders raise, recruit, and ship — not just trend for a day. Start with a brutal audit. What evidence can an outsider verify in under five minutes? If the answer is “screenshots and vibes,” you have a PR debt. Replace adjectives with artifacts: public dashboards, audit links, testnet endpoints, code commits, product changelogs, and clear user journeys. When you reduce “belief” to “replicable proof,” journalists listen, partners reply, and skeptical users convert. Context matters. The narrative around decentralized infra is no longer about potential; it’s about composability with AI, real-world tokenization, and payments ...